AmorePacific, a Korean brand, initially gained popularity in New York since its opening of AMORE Beauty Gallery & Spa in Soho, New York. The AMORE Spa is a popular spa and treatment center frequented by many international celebrities. The AMORE Spa Seoul branch, opened in April 2005, offers approximately 30 different kinds of programs. One of the most popular spa programs is Spa Therapy, which uses a diverse range of natural therapy materials including lotus flower, ginger and bamboo. Another popular program is the Halla Green Tea program, which uses green tea leaves grown in Jeju's Hallasan Mountain. Other programs include Gold & Silver Energy Healing therapy, Mystic Bamboo Forest, facial therapies, body slimming and massages.